Advertisements and marketing for Camel brand cigarettes began even before the cigarettes were actually available for purchase. These teasers simply told their audience that "the Camels are coming". Another early promotional strategy was the circus camel, Old Joe, who was driven around town to give away free cigarettes. Camel representatives often will visit local bars and hot clubs doing much of the same thing, giving out free cigarettes, minus of course old Joe camel. The camel on the packages of Camel cigarettes was modeled from Old Joe, who was uncooperative during his photo shoot. He even threatened the cameraman a time or two, resulting in the "indignant" camel that has been reproduced on several billion of packs of cigarettes to date.

Camel brand of cigarettes were first blended to produce a milder taste in comparison to other brands that were considered harsh at this time. Because the cigarettes were made from Turkish tobacco, the cigarettes were much smoother and easier to smoke, in turn, drawing more smokers to the brand simply for the taste alone.

Today, there are many varieties of Camel cigarettes available to the consumer. Some of these different types include:
No. 9 (full flavored and 100's)Regular filtered (full flavored, 100's, and 99's)Lights filtered (full flavored, 100's, and 99's)Ultra lights (full flavored and 100's)Wides filteredWides lightsCamel has also introduced a menthol variety of cigarettes. Many of the regular flavors of Camel cigarettes can be purchased in a menthol version also.

There are many other varieties of Camel brand cigarettes on the market today. Although most varieties are available in the United States, some types are only available in certain countries. For example, Subtle Flavour Camels are only available in the UK and Chile. You can also purchase your favorite style and flavor of Camel cigarettes from an online cigarette dealer. They will ship them right to your front door for your added convenience.