|
 Starting out as a chewing tobacco product, Lucky Strike eventually evolved into a filter-less cigarette. In the early 1900's, the manufacturing company was sold to ATC (American Tobacco Company), and the popularity of the cigarette began to grow.
One of the very first slogans associated with Lucky Strike cigarettes was "It's Toasted". This slogan was in reference to the fact that this tobacco was toasted dry, as opposed to sun-dried. Because the tobacco was toasted, the finished cigarettes are said to have a distinct flavor associated with them that was uniquely all their own. The same year that the slogan "It's Toasted" became popular, another message was introduced. The message "Lucky Strike means fine tobacco", or "L.S.M.F.T", was put on each pack of cigarettes. This slogan gave their customers pride in the fact that they were being reassured that the cigarettes they were choosing to smoke were make from the finest tobacco around.
While the signature pack for this brand of cigarettes was once dark green, the choice to change it to white came in the early 1940's. This brought about another slogan, which was "Lucky Strike Green has gone to war." The cigarette company made the claim that the change was necessary, due to lack of "copper", which was used to make the green color. It was said that the "copper" was needed for World War II. However, it would later be told, that the cigarette company was trying to appeal to more women by changing the color of the pack. Lucky Strike had been well aware of the fact that many woman did not smoke Lucky Strike and they made a strategic move to try and gain more female customers, and it worked very well for them. In addition, "copper" was not used to make the green in their original package. The cigarette company had successfully found a way to increase sales, while appearing patriotic at the same time, something many American’s loved and in return they purchased this brand of cigarettes more often.
As of 2006, full flavored filtered, as well as light flavored filtered Lucky Strike cigarettes have been discontinued in the United States but you can find them from an online dealer for simple delivery. However, they are still marketed and sold in territories that are controlled by British American Tobacco. However, the original, non-filtered Lucky Strike cigarettes are still sold all over the world, including in the United States.
|
