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 More Cigarettes are manufactured and sold by two different companies to allow them to be available to more areas of the world. R.J. Reynolds makes them for the US and most of the Western European Countries while the Japan Tobacco Company makes them for the rest of the world. JT International markets More Cigarettes in over 40 countries, making them widely known around the world by millions of people everywhere.
This brand of cigarette is higher priced than most and is targeted for the financially wealthy smoker who wants "More" from their smoking experience and enjoyment. It has a lighter, more delicate aroma and flavor than most cigarette brands offer. The brand was originally developed to target female smokers who prefer the softer taste in a cigarette but are now smoked many men too.
R. J. Reynolds considers the More brand to be one of their “Non-Support” brands and does not actively advertise or market them. They produce them in smaller numbers than some of their other, more popular brands. In deference to the devoted smokers of the brand, they sell them in areas where the demand is there and they are not available in areas that do not have a high demand for them making them a little more difficult to find.
The Japan Tobacco Company is more active in marketing the More brand but, it also caters the advertising to the more wealthy and exclusive parts of the market. They market More Cigarettes in a wider area and thus have a larger part of the market share for this brand.
More Cigarettes come in several varieties. Neither of the manufacturers, R.J. Reynolds or the Japan Tobacco Company, offers all of the same varieties. In the classic styled cigarettes, More Filters are marketed in a red, flip-top box, and More Lights are in a blue box.
There is more diversity in the longer, slimmer variety that is targeted specifically for the ladies. They are the More Brown Light, the Brown Light Menthol, the Menthol, the Regular, the White Light, and the White Light Menthol. The packaging for these is longer and slimmer than the regular box and is only available in a soft pack. The packaging is colored to be flavor identifying and is a single color with a contrasting double stripe placed diagonally across the lower part of the package and the More Logo and variety printed across the top face of the package. |
