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 In 1907, Pall Mall brand of cigarettes was acquired by American Tobacco, with Butler & Butler selling. Butler & Butler were the original owners, and were known for having tried to sway the upper class into thinking their cigarettes were "premium" ones and succeeding. When American Tobacco took over, they used the "premium" brand to test other styles of cigarettes, such as "king-size". They also developed a new way of stuffing the tobacco into the cigarette paper that was supposed to make the brand easier on smoker's throats thus making them even more appealing to many smokers around the world. Many people believed this, helping to increase the brand's sales and popularity.
Pall Mall became most popular during the early to mid 1960's, when they were considered in America, to be the number one brand of cigarettes on the market. Because the company was successful with their "king size" variety, they decided to introduce new "longs", which were 100 mm cigarettes. While they were very popular for a few years, in 1966, Pall Mall realized they could no longer compete with Winston cigarettes. Winston's advertising campaigns were much more appealing than Pall Mall's, and they quickly became more popular leaving Pall Mall in the dust to sink down to what people now consider a generic brand of cigarettes. While Pall Mall has a nice smooth flavor that is pleasing to almost any smoker they also have a very affordable price which makes them that much more appealing.
It was in 1994 when the Pall Mall brand was bought by Brown & Williamson Tobacco Corporation. At this time, Pall Mall was the one of the only brands of cigarettes that still remained filter-less. However, in 1997, filtered Pall Mall cigarettes were introduced and marketed. The new filters Pall Malls were a big success and are still manufactured and sold today. A merge occurred in 2004, when Brown & Williamson merged with R.J. Reynolds Tobacco Company.
To date, Pall Mall cigarettes are still available with filters, or without. Some of the most popular types of Pall Mall cigarettes include:
- Pall Mall kings
- Pall Mall 100's
- Pall Mall menthol
- Pall Mall lights
Most varieties are available in filtered or non-filtered. They are also available in soft pack or a box, depending on each individual smoker’s preference. While more woman prefer the soft packs because they are more dainty, men prefer the hard box because they are rougher on their packages. |
